lived in color specialists

Lived In Color Series: Pricing Breakdown

We’re starting this blog series with the pricing breakdown of traditional color vs. lived in color.

First, what is Lived In Color? We’ve talked about it before, but you might still have questions. Heck, you may still have questions after you read this blog. Please ask us! We love questions.

We’ve noticed that the beauty industry has been leaning into natural beauty for some time now. After the pandemic shut down, we realized lived in color is truly the wave of the future for this industry. So many of us couldn’t get our hair done, so we pivoted to something that didn’t require as much maintenance. I was growing my short cut, and as it turns out, that was a perfect time for it. I used to get a cut every 3-4 weeks. That simply wasn’t feasible this summer with trying to get all our clients back in. Chloe decided she wasn’t going to use permanent color on her roots anymore because every time she wanted to bring her blonde balayage up, it took more time for the lightener to lift through that permanent color. Time she didn’t have.

We stopped wearing full faces of make-up because you can’t see it behind the masks. Natural is in now- in a BIG way. When we actually sat down and put our thoughts on paper, we realized we had been evolving for awhile. Our beauty needs and that of our amazing clientele had shifted.

We made a conscious decision to bring this evolution to you. We want to shift the focus of hair color in our businesses– instead of covering something up, we aim to enhance what you already have, shift it a little to make something you can spend less money and time on. We researched different color lines that would give us the options our clients were wanting but also give us, the stylists, the flexibility and top of the line standard we require. Lightener that lifts cleanly without compromising bond integrity, color that melts seamlessly, root smudges that blur the grow-out line beautifully, glosses that shine and tone perfectly. A color line that offered multi-dimensional color, longer lasting vibrancy, natural color options for sensitive scalps.

“Lived In Color” can be a demi-permanent color that is applied all over (or just to the new growth) that doesn’t 100% cover grey, but it can cover it 50-75% while staining the few more resistant greys. That means when roots or “new growth” starts coming in, the line of demarcation won’t be as harsh or defined. Demi-permanent color simply fades as you shampoo your hair. It also doesn’t fade as warmly (aka brassy) as permanent color. This science is so interesting, but that’s another post for another time. We’d love to show you the underlying tones of hair color in the salon as well. It’s pretty cool, but I digress.

Our most extensive Lived In Color experience is called Grey Blending which involves blending grey roots with previous permanently colored hair. It is important that the client have 1-2 inches of new growth so we can see the grey growth pattern and place lightener in foils accordingly. We might also use a darker demi-permanent color (that doesn’t fade as brassy) as a lowlight to blend as well. We then tone the lightened hair to a silvery/ashy blonde. Essentially, it is an optical illusion– the grey is still there. The permanent color is still there. But we blend light and dark, specifically tailored to each client’s very individual color palette. This type of service starts at $175-$200, and usually takes 4-5 hours. Home maintenance is crucial, and let me tell you, it works so well. All of our clients who have taken home a maintenance shampoo (also specific to the client) have not needed a toning gloss for over 12 weeks!

Lived In Color can also be:

-applying a root color in foils for “lowlights” to blend the mid-shaft and ends with the fresh and vibrant root color

-balayage

-a root smudge applied over highlights just at the roots

-a root smudge in a “tear drop” formation to leave brightness around the face while adding more depth at the crown to give that pinterest-worthy look

-just a root “tap” (very tiny root smudge) to blur the line of micro-lights

A root smudge allows a more seamless grow-out of traditional highlights or any hair lightened with a slicing technique or teasy-lights.

{Technical hair jargon ahead!} A good example is what Chloe did for my hair back at the beginning of July 2020. She applied lightener on sliced highlights, 4 foils back to back, skipped a slice, 4 more foils back-to-back sliced, etc. She then applied a root smudge that she melted into a toning gloss after rinsing the lightener. I wanted to be really blonde without the need for constant upkeep. I maintained the icy platinum tone at home with a purple shampoo and conditioner, olaplex 6 (a MUST for lightened hair), and the occasional use of Olaplex 7 on my ends for particularly dull days, and wow! I am amazed at how long I have been able to go with just a little bit of at-home maintenance. Was the purple shampoo and conditioner expensive? Yes. But I haven’t had time to sit for another lightening session at the time of writing this post (late September 2020). And sometimes, time is just as important as money, amiright?!

Speaking of money, here’s what you’re really here for. 😉

-price breakdown of traditional color vs. lived in color-

Let’s take the average 4-6 week color client. She will come in 13 times a year if she’s a 4-weeker and 8.7 times a year if she’s a 6-weeker. At $100-$120 per visit, that is approximately $800-$1560 a year.

Now, let’s look at a Lived In Color client. We’ll look at the most expensive end of this type of color service- Grey Blending- helping a client grow out her permanent color. Let’s say that first extensive service is $200 (average price). Let’s also say she needs a cut at 8 weeks, and she decides she’d also like a toning gloss while she’s there. That would be our new Glow + Go service which is $75. If she comes in every 8 weeks for this service (and the toner is usually not needed every 8 weeks, but let’s go with it anyway), that would be an additional $375 for that service over the course of the next year. To review, that’s $200 + $75 + $375= $650. At home maintenance products run $40-$75, so let’s go with the high end of that as well. That’s $725 over the course of a year.

$800-$1560 vs. $725

WOW!

Now we know that isn’t including any additional products our example client might need. But think of the time spent at the salon.

8-12 times per year vs. 7 visits IF a haircut is needed.

What about a root smudge + highlights + cut vs. traditional color?

That service usually runs around $130-$150. I’ve stretched my root smudge 11+weeks, but let’s just assume that root smudge client wants more regularly scheduled haircuts and likes to visit for her “me” time. She comes in every 8 weeks. That’s 6.5 times per year. Let’s assume that 2 of those visits are Gloss + Glow appointments. 4.5 times per year @ $150 + 2 times per year @ $75= $825

And think of the time she’s not in the salon! Those Glow + Go appointments are only 1.5 hours. I don’t know about y’all, but seeing the numbers like that really put it in perspective.

Please let us know if you have any questions. We love to talk hair and formulas!

Stay tuned for the next installment in the “Lived In Color” series. The before and after pics are like WHOA.

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